Amame is a conceptual Latinx club and bar that caters towards the Latinx LGBTQA community. Amame was created in reaction to the tragic Pulse Night Club shooting back in June 2016. I wanted to make my own gay night club that was specifically for the Latinx community as a way of coping and making something meaningful from a horrible situation.
Amame Full Branding System
Amame Business Cards
Amame means love me in Spanish. It is also a song by iconic Mexican-American singer Selena Quintanilla-Pérez. As many know, during the peak of her career Selena tragically passed away from a gun shot at the young age of 23. Her music has forever been admired by the Latinx community and I felt that the parallel between the two events held some significance, which is why I chose the name Amame.
Concept for Amame exterior
Concept for Amame interior
The visual inspiration for Amame came from both Latin and gay culture. The logo made up of two wings that form a heart to symbolize the feeling of freedom and also loving ones self.
Various Amame logo uses and pattern
Type and color system for Amame
Tile pattern within Amame